Public communication. Ministry of Health experience shaped a focus on clear messaging and public service narratives.
MUHAMMAD WAHID PURNOMO
WahidPro
- Indonesia
Head of Creative / Erdigma
Creative & Strategic Communicator
DaVinci Resolve
After Effects
Premiere Pro
CapCut
Adobe Audition
Adobe Illustrator
Adobe Photoshop
Figma
Lightroom
Vibe Code
VS Code
OBS Studio
vMix
Blender
Sony Camera
Creative
snapshot.
Creative direction, campaign strategy, content leadership, and visual systems built for digital growth.
Current baseKaranganyar, Central Java. Indonesia
WHP / 2026
- CD
- Head of Creative at Erdigma
- FMCG
- Digital marketing content lead
- AI
- Visual exploration and workflow
Career
timeline.
Cause-led content. Contributing to WWF Indonesia campaigns around nature, biodiversity, and youth participation.
Visual storytelling. Developing stories through video editing, photography, and digital content production.
Production in motion. Bringing storytelling into live events, with attention to production, timing, and audience experience.
Campaign planning. Connecting audience insight, brand narratives, and content across communication channels.
FMCG content leadership. Leading digital marketing content across platforms, aligning creative production with brand and business goals.
Creative collaboration. Bringing teams, production, and creative direction together from brief to delivery.
Head of Creative. Directing creative work at Erdigma, mentoring teams, and exploring AI-assisted visual workflows.
Selected
work.
A case-study surface for brand campaigns, social ecosystems, video content, and AI-led visual experiments.
Read case
Creative leadership
Strategy to production
- Role
- Lead
- Output
- 360
- Focus
- Brand
- Lab
- AI
Focus 01
Strategy
01Focus 02
Content
02Focus 03
Leadership
Focus 04
AI Lab
Focus 05
Production
Build the
next story.
© 2026 WAHID - FOLIO.
Creative direction portfolio.
